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National Strategic Partners

National Strategic Partners

National Strategic Partners* consist of companies/organizations that are national in scope and reach and also fulfill the following requirements:


They must have a health mandate consistent with the Dietary Guidelines for Americans, 2020-2025 and the mission of the USDA's Center for Nutrition Policy & Promotion (CNPP).


They will promote nutrition content in the context of the entirety of the Dietary Guidelines.


They will specifically disseminate Dietary Guidelines messages.


They will participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually.

* National Strategic Partner examples include large, national organizations such as healthcare corporations, media outlets, grocery retailers, health professional associations, restaurant chains, and food manufacturers.

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MyPlate Messages

The benefits of healthy eating add up over time, bite by bite. Small changes matter. Start Simple with MyPlate.

  • Make half your plate fruits and vegetables: focus on whole fruits.
  • Make half your plate fruits and vegetables: vary your veggies.
  • Make half your grains whole grains.
  • Vary your protein routine.
  • Move to low-fat or fat-free dairy milk or yogurt (or lactose-free dairy or fortified soy versions).

Our National Strategic Partners

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Become a National Strategic Partner

If you are a company or organization that is national in scope and reach and fulfills the above requirements, you are eligible to become a MyPlate National Strategic Partner!

To apply, please complete the MyPlate National Strategic Partner Application and Memorandum of IntentEmail the completed documents to SM.FN.NationalStrategicPartner@usda.gov.

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Start Simple with MyPlate App

Build healthy eating habits one goal at a time! Download the Start Simple with MyPlate app today.

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MyPlate on Alexa

Get MyPlate nutrition tips for your baby or toddler on Amazon Alexa devices or the free Alexa app.

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MyPlate.gov is based on the Dietary Guidelines for Americans, 2020-2025